Showing items 1 - 9 of 9

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Power, resource dependencies and capabilities in intercultural B2B relationships

- Malik, Ashish, Ngo, Liem Viet, Kingshott, Russel P. J.

Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance

- O'Cass, Aron, Ngo, Liem Viet

Value creation architecture and engineering: a business model encompassing the firm-customer dyad

- Ngo, Liem Viet, O'Cass, Aron

Creating value offerings via operant resource-based capabilities

- Ngo, Liem Viet, O'Cass, Aron

Exploring performance differentials via resource possession and firm capabilities

- Ngo, Liem Viet, O'Cass, Aron

Managing innovation capability and co-creative interaction with customers to achieve superior firm performance

- Ngo, Liem Viet, O'Cass, Aron George

Balancing external adaptation and internal effectiveness: achieving better brand performance

- O'Cass, Aron, Ngo, Liem Viet

Market orientation versus innovative culture: two routes to superior brand performance

- O'Cass, Aron, Ngo, Liem Viet

Studying the effect of market orientation and organisational culture on a brand's performance

- O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula

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